Ross Levinsohn is the CEO of Sports illustrated Media, a purchase of the Arena Group. It is a media outlet that brings news and entertainment to your home. He has played Advisory roles, providing business growth strategies and financial advice to organizations of all sizes.
The Sports illustrated CEO also oversaw several publications, making regular contributions to content management and finances. He has managed billions in revenue for well-known companies such as Yahoo.
Ross was also the Managing Director at fuse capital. He acted as the president of Fox Interactive Media. At HBO, he was appointed the director of production and marketing Enterprises, a role that fit him well. He was also the Vice president of the programming division for CBS SportsLine.
One of his biggest successes working with the Arena group, formerly Maven, was with sports illustrated. A brand that has over 150 million consumers monthly. The Sports Illustrated CEO managed to gear the business to increase its audience and subscription offerings by refocusing its business around flagship sites.
The sports illustrated CEO made room for other entertainment categories, such as finance, history, food, and health, to increase subscriptions and viewership.
With the leadership of Ross Levinsohn, the Arena Group acquired Parade media, a newspaper that has been around for 80 years and is popular for connecting celebrities to consumers. The acquisition grew their views by 54 million domestic consumers by increasing digital and paper content. He has set up other deals in stock which is set to lure in unique stakeholders.
Another strategy the Sports Illustrated CEO deploys is content organization. He uses marketing vehicles such as sports, lifestyle, and finance to operate a scalable technology platform, monetization stack, and subscription infrastructure.
Other investments he has made have been in building partnerships and maximizing marketing strategies to build brands popular in households. Brand marketing shows more growth in sales and broadcasting hence increasing revenue attained from advertising.
Ross Levinsohn is the future of media, bringing fresh and new ideas to engage with consumers and creating a lucrative, sustainable bridge between stakeholders and the media.