It all starts with a simple glass of water. In the midst of an overwhelming demand for healthier alternatives to sugary drinks, Yanni Hufnagel thought about how he could meet the demand. He then set out to make the ideal drink which contained only 5 calories, zero sugar and no artificial sweeteners. Thus, Lemon Perfect was born! This drink not only meets the needs of a healthy-conscious society but it is also affordable at $1.99 a bottle.
To create a drink that was 5 calories and did not have any artificial sweetener or high sugar concentration, Hufnagel chose a lemon-infused water as the base of his product. He then added different flavors to provide customers a wide range of options to choose from. The drink has no artificial colors or flavors; hence it’s natural, as the name suggests.
The 5-calorie drink has established a niche in the soft drink market by being all natural with no artificial sweeteners and high sugar content. It is so popular that it captured the attention of one of the giants of the soft drink industry, Coke. This brand is in direct competition with Pepsi Co., Coca-Cola and Dr Pepper Snapple Group for dominance in the soft drinks category.
With this drink, Yanni Hufnagel has not only met the need of a healthy conscious society; he has also created a sustainable business. Yanni Hufnagel’s product is largely sold in grocery stores and malls across America. The secret to the success of his invention is:
- People – the product is specifically created with the people in mind. It is a healthy drink for a healthy lifestyle. Lemon Perfect realizes that its customers are different from other soft drink consumers in that they want their refreshment to be healthy and natural.
- Price – priced at $1.99, this is an affordable product. The low price and high value make it a smart move for major retailers to acquire the order.