Currently and all around the world, social media is taking over people’s lives massively because over 80% of people across the globe can access the internet. Recently, several tenets like Instagram, Twitter and Facebook among others have advanced because of the quickly changing user behaviors. For instance, Jason Hope recalls, a while ago, people were comfortable getting comments and likes whenever they posted anything on their social media pages.
However, these days people use the sites to share ideas, seek information, and even advance their investment ideas. Thus, the platforms are more essential than before since they benefit them, Jason Hope points out. Everyone uses these platforms to communicate; be they individuals, famous establishments, food manufacturers, or automotive companies. Some brands are now focusing more on the platforms than websites to tap into the rapidly growing audience. Jason Hope believes that things are changing quickly, and so no one can dictate whatever happens next.
The activist investor and philanthropist Jason Hope says that people will have to shift to virtual reality if the platforms will remain active. Jason Hope confirms that these social networks trigger business growth, and so they are more essential than before. No one ever imagined that the business sites could influence companies’ direct sales; something that is happening today. Research shows that the social media platform users believe that buyers make easier decisions if approached on Instagram or Whatsapp.
For instance, on Instagram, many people consider a person’s following to accord the trust and even buy whatever products they need. Social platforms perform better than websites regarding direct sales because buyers do not see comments or followers. Business websites only have reviews that do not necessarily convince the potential buyers. Jason Hope believes that the process describes the reasons why ventures are now focused on social media dominance and reliance. Also, Jason Hope retaliates that entertainment is more on social platforms, and not just used for friendships and general interactions.