The business development path of Haroldo Jacobovicz illustrates how technical training can serve as a platform for ventures in different sectors when coupled with market perception. Though his education established skills for construction projects, his professional accomplishments have focused on creating technology services addressing specific organizational requirements.
Born to parents with strong technical backgrounds—his father Alfredo worked as both a civil engineer and university instructor while his mother Sarita was among the early female civil engineers in Paraná—Haroldo Jacobovicz attended Military College for seven years before studying civil engineering at the Federal University of Paraná. During this educational period, his focus shifted toward the business applications of computer technologies that were beginning to reshape operational practices.
His first business attempt occurred before completing his degree, when he formed Microsystem with several technically-skilled friends. Their service aimed to provide retail businesses with computerized inventory and transaction systems. The venture ended after two years when it became clear that potential clients weren’t sufficiently prepared to adopt such technologies—a situation that provided Haroldo Jacobovicz with key insights about technology adoption timing.
This initial experience was followed by employment at Esso (later Exxon Mobil), where his analytical abilities facilitated advancement through several positions. His work increasingly involved computer-processed data for market assessment and business planning, reinforcing his understanding of technology’s organizational value.
When family considerations prompted a return to Paraná, Haroldo Jacobovicz joined the Itaipu Hydroelectric Plant as an advisor to the Technical Director. This position exposed him to public sector operations, particularly regarding the procedural hurdles to technology acquisition within government institutions.
These observations shaped his subsequent business, Minauro, which provided computer rental programs with maintenance services and regular equipment updates. This model specifically addressed the needs of government agencies by offering technology access without the administrative complications of permanent asset procurement. The approach proved successful, winning contracts with public institutions throughout southern Brazil.
His business scope expanded through strategic acquisitions of software development firms, creating the e-Governe Group, which continues supplying digital management systems to Brazilian municipalities.
In 2010, Haroldo Jacobovicz launched Horizons Telecom with guidance from Renato Guerreiro, who had previously headed Brazil’s National Telecommunications Agency. The company offered connectivity services for corporate clients, operating successfully for a decade before being acquired by investors in 2021.
His recent venture, Arlequim Technologies, approaches computing capabilities differently by enhancing performance of existing hardware through virtualization techniques. This service makes advanced computing more widely accessible by extending equipment functionality across corporate, government, and individual users.
Throughout these business developments, Haroldo Jacobovicz has consistently identified gaps between existing technologies and practical requirements. His ventures show how technical training provides analytical methods applicable beyond traditional fields. By recognizing specific operational challenges and institutional constraints, he has created services that address concrete technology needs across multiple sectors.