Who do you think of when you think of a hero? Maybe it is a super hero from a movie or tv show. Maybe it is a parent or mentor? To most people, a CEO of a large company would not cross their minds. However, Kfir Gavrieli might change your mind.
In 2008 as CEO of Tieks, Gavrieli went against the grain and started a business that sold ballet shoes online. Many people were skeptical at this time about buying shoes online, but that didn’t deter Gavrieli from creating the giant Tieks is today. This is an amazing feat but is not what makes Gavrieli a hero.
Tieks can only be purchased via their online store, the Boutiek. Once there you can choose one of the aforementioned styles and expect the price tag to range between $175-$300, but the good news is that shipping is free within United States and we’ve already discussed the generous exchanges policy.
A hero sacrifices what they can to help others. During the COVID-19 pandemic, there was a shortage of masks. This was especially significant for those working in the healthcare industry. Gavrieli saw a chance to sacrifice and help those in need. Under his direction, Tieks began to sew masks and donate them. Using the infrastructure of the company, he was able to produce masks quickly and transport them to where they were most needed. Gavrieli didn’t stop there. He also started Operation #SewTogether where individuals would sew and donate masks. He provided gift card incentives to help encourage the creation and donation of masks beyond what even Tieks could do.
Being a hero is not a one-time event, it is a way of being. Donating masks is just one event. Kfir Gavrieli continues his heroic acts every day. He supports small businesses by providing funding to businesses who otherwise would be without. Gavrieli could make much more money by investing in large companies or creating new products for his current company, but he chooses to do the inconvenient and support small business. Maybe next time you think of a hero, you will think of Kfir Gavrieli. See this article for additional information.
More about Tieks on https://www.prnewswire.com/news-releases/tieks-launches-virtual-tieksforukraine-auction-to-raise-funds-for-ukrainian-refugees-301515418.html