While some restaurants are choosing to cut back on customer loyalty programs in lean times, Zaxby’s continues to send the message that their customers are the cream of the crop. Joining the Zax Rewardz program has a delicious bonus attached—the Big Zax Snak meal offers hungry patrons chicken fingers, Texas toast, and Zax sauce served with delicious fries and a small drink.
Patrick Schwing, chief marketing and strategy offer for Zaxby’s, says that “The guest response has exceeded our expectations and it’s clear they appreciate the value our program offers. Since launching the new app in September, we’ve more than doubled the number of active users and have earned a 4.7 rating in the app store.”
The restaurant chain first opened in 1990 in Statesboro, Georgia, where CEO Zach McLeroy constructed the business concept around finger-licking chicken and a culture of collaboration and giving back to the community. There are more than 900 locations serving twelve delectable sauces, countless “Z”s in the menu, and signature sandwiches that thousands crave.
Zaxby’s delicious menu offers a little something for every palette. Centered around its signature fried chicken offerings, the restaurant features sandwiches, tenders, and a number of delicious sides from savory cheese curds to crisp, delicious salads. Handcrafted teas and a number of delicious desserts round out the menu which keeps loyal customers coming back for more.
Zaxby’s has greatly simplified the process of point redemption, continually rewarding members with free delivery, free menu items, and deals on various meal deals that result in significant savings. These points-based perks allow users to trade points into freebies. Every dollar earns 10 points that accumulate for redemption immediately after joining the program.
For fast-casual with an elegant atmosphere and absolutely delicious food, Zaxby’s is the preferred choice for a memorable meal at reasonable prices. See this page for additional information.
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